580 Fifth Avenue · NYC's Diamond District
Book a private appointment with Diana
Sit down one-on-one with Diana, a third-generation gemologist, to choose an engagement ring, design a custom piece, or see natural and lab-grown diamonds in person.
- You work directly with Diana — not a sales floor
- Designing in NYC's Diamond District since 1980
- In our showroom or by video call
DESIGN TOGETHER
Sit down with Diana
Tell us what you're picturing: a stone you love, a ring you're reimagining, an occasion. As a third-generation gemologist, Diana helps you choose the diamond and shape the design.
See it rendered
Approve every detail
Before anything is made, you'll review a detailed rendering of your piece and refine it until it's exactly right.
Yours to keep
Made in the Diamond District
Your finished piece is crafted by hand and ready to wear — one of a kind, and only yours.
Client stories
From our clients
Their pieces, in their own words and photos.
My fiancé and I had an unforgettable experience working with Diana to select an engagement ring. … We would recommend anyone looking for a tailored, personal experience to meet with Diana.
Bought a 3ct. Heart pendant for my wife for our 50th anniversary. She and everyone loves it! Just beautiful.
Absolutely beautiful. Couldn't be any happier with this. My wife loves it.
Diana helped me find the perfect special ring for a major anniversary. … I can not recommend Diana more highly. She is the real deal.
I waited and Diana kept in touch with me while awaiting. I received it last week and it is truly, absolutely stunning!! … Thorough, well done by Diana and WORTH THE WAIT!
Request your appointment
Tell us what you have in mind and when you'd like to come in, and we'll reach out to confirm a time. Prefer to talk? Call (212) 730-5054.
Visit
Visiting the showroom
- Address
- 580 Fifth Avenue, Suite 1204
New York, NY 10036
Get directions - Hours
- Monday – Friday
9:30 am – 6:00 pm
By appointment - Phone
- (212) 730-5054
- diana@dianamjewels.com
Can't make it to Fifth Avenue? Choose Video Appointment in the form above.
Good to know
Do I need to know what I want before I come in?
Not at all. Bring photos you've saved, a stone you love, or a ring you'd like to reimagine. Diana will help you choose the diamond and shape the design.
Do you work with natural and lab-grown diamonds?
Yes, both. Diana will walk you through the differences so you can decide what's right for you.
Can we meet by video instead?
Yes. Choose Video Appointment in the form, and we'll email you the details to join.
Can you redesign a piece I already own?
Yes. Tell us about it in the form, whether it's a ring you'd like to reimagine or a stone you'd like reset, and bring it to your appointment.
Will I see my design before it's made?
Yes. Before anything is made, you'll review a detailed rendering of your piece and refine it until it's exactly right.